Making lemonade out of lemons: 3 tips for pivoting your business with confidence

Rachel Kelly, Image Arts ‘12
Rachel Kelly, Image Arts ’12, is the Founder of Make Lemonade, a coworking office and community for female entrepreneurs.

Tears welled up in my eyes as I walked home on March 15, 2020. I had just closed my business doors — a coworking office — for two weeks. One week prior, I was celebrating International Women’s Day in an office full of ambitious entrepreneurs. We had a potluck, there were numerous hugs, and we certainly underestimated how special it was to gather in real life.

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