Attention baby boomers: Are you ready to reinvent yourself?

John Bell (Business ’68) is the retired CEO of coffee/confectioner Jacobs Suchard. He is a former strategy consultant and the author of The Circumstantial Enemy and Do Less Better: The Power of Strategic Sacrifice in a Complex World.

There’s a lot written about reinvention these days. Most of the editorials are about companies. The drivers are those who fix their businesses before they break. The passengers are the ones who avoid reinvention for as long as they can, and the roadkill are the companies that never deal with transformation or leave it so late that the business is already toast.
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